Steve Bannon, Tucker Carlson and... Liz Truss? Inside the One-Time PM's Foray for Make America Great Again
Britain's shortest-serving prime minister, kicked off the first edition of her video series with a promise to unmask "the evil-doers" striving to bring down Western democracies. She explained she would reveal how an "international network of liberal activists work to weaken the democratic process and the electorate's mandate."
"We will examine the political movement of Donald Trump and understand how it can be replicated in Britain," the former PM stated. "We will interview the prominent voices of the Maga movement."
Prior to the program's debut, there was a notably ardent backer. "This represents the dawn of a sort of revolution," stated veteran reporter John Solomon. His conservative media outlet Just the News will carry the former prime minister's new broadcasts.
Building Connections in the Maga Media Ecosystem
Compatriot supporters, featuring a pro-Reform adviser, have also helped her set up the Truss's program. The setup is competent, if basic. She has gathered a subscriber base of 10k in her first week and her first episode achieved tens of thousands of views in that timeframe.
This represents a modest start, but in aligning with Solomon, she is being entering a established conservative ecosystem creating and spreading pro-Trump narratives. Central preoccupations include accusations of information control by the established press and a desire to eradicate a conspiratorial 'deep state' – which Truss blames for the rapid conclusion of her calamitous premiership.
"Just the News is not widely recognized outside of the Maga world, but it does have gravitas there, mostly due to John Solomon, who offers opinions on conservative outlets like Bannon's 'War Room' podcast and has even questioned the former president," commented Alex Hinton, who has closely studied the Maga movement.
A Divisive Associate
Truss's attempt to import Maga media to the United Kingdom has drawn her nearer to contentious individuals such as Solomon.
He founded Just the News following scrutiny after he was accused of promoting false stories about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about ex-ambassador to that country.
These allegations were amplified within the pro-Trump media, with the journalist featuring as a frequent visitor on the widely-watched Fox News program. Trump himself promoted his stories.
He wrote the reports about Ukraine in a series of columns for the outlet the political newspaper, where he had already been moved to a columnist role when staffers raised concerns about his work. His claims were key in the then-president's request for the officials in Kyiv to look into the Biden family in 2019. This pressure culminated in impeachment charges against Trump. Senators later acquitted the commander-in-chief.
Weeks after he exited the newspaper in October 2019, the outlet revealed it was carrying out a assessment of his reporting relating to Ukraine. It found he had used untrustworthy contacts and noted he "failed to identify crucial information about key Ukrainian sources, specifically the detail that they had been formally accused or were under investigation."
Becoming Part of the Sphere
The journalist's personal TV and radio guest spots are a indication of the conservative ecosystem Truss is joining. Solomon mentioned his endorsement of Truss's project on a broadcast he helps run on Real America's Voice, a political media platform that is where you find the Maga influencer former adviser Steve Bannon and on which Tucker Carlson also is seen. Truss has already interviewed the political operative on one of her first podcasts.
By partnering with the journalist and his outlet, Truss has become a small part in a much wider network of conservative media outlets that often share and promote one another's material.
His personal programs have often featured individuals such as commentator Mike Benz, a conservative commentator whose disparagement of the US Agency for International Development was cited by the tech billionaire as reasoning behind shutting down the foreign aid agency.
A Cross-Border Foray
While the former PM's unnatural presentation and career difficulties have been mocked in Britain, some US observers do not dismiss her attempts to revamp her image as a local version of the Maga media.
"It is necessary to treat individuals such as her with seriousness, even if you may not want to interpret them word-for-word," said Rob Flaherty, who served in the Biden White House.
"Observers witnessed how in 2024 President Trump used that alternative press to spread his narrative. Without a doubt that ecosystem spreads and shapes debate abroad. It seems quite apparent to me that the circumstances in the Britain are similar to what allowed this non-mainstream media network to thrive in America."
a political theory expert, said the online conservative ecosystem was already making its presence felt in the United Kingdom.
"Digital media transcends national boundaries," he stated. "There's a kind atmosphere within which content circulates – on occasion appearing in harsh versions and sometimes less so – but which is networked."
Hinton said the rise of the internet-based right wing in the United Kingdom in recent times meant the "chance to have a growing impact is substantial."
Global Goals
"Liz Truss along with the Reform UK leader not long ago were featured at the CPAC, where I watched as they deployed Make America Great Again rhetoric ahead of the {king of Maga|